Yog A2 Ghee
Product Packaging Redesign

Overview
Yog Vedic Living, founded by Stephen in Singapore, entrusted us—via a valued referral from Adya Organics—to completely reimagine their flagship product, A2 Belona Desi Cow Ghee. The goal was to distill the soul of Vedic tradition into packaging that commands instant attention in premium wellness spaces, reflecting profound heritage while poised for mass retail and digital shelf impact.
Service:
Brand & Packaging Redesign
Timeline:
1-2 weeks from research to brand launch
Specialization:
/
Shelf Visibility Strategy
Type:
Global Collaboration
The Challenge
Reviving a Dormant Presence on Crowded Shelves
Yog Vedic Living’s previous design was visually outdated and faded into the background of competitive retail environments. The packaging conveyed neither authentic Vedic roots nor the trustworthiness needed to convert discerning consumers. The brand was invisible to both new and returning customers, struggling to spark curiosity or drive recall—while modern, conscious buyers bypassed the product for lack of shelf or digital impact.
The Solution
This product caters Indian origin consumers. To honor the ancient Vedic spirit and ensure visibility in modern retail contexts, we created a packaging identity that blends vibrant tradition with clear consumer messaging. The foundation of our design is a rich saffron and red palette, adorned with lotus motifs and ethnic patterns, which instantly evoke the sanctity and prosperity associated with Indian heritage. Centered against this tapestry, the navy blue label shields the core product story, surrounded by motifs of Gir and Sahiwal cows—icons revered in Vedic culture for their purity.
Essential product values—cruelty free, no preservatives, hand-churned—are elevated with clean iconography and seamless placement, making every benefit immediately apparent to even the casual viewer. The playful yet dignified illustration of the cow, traditional jewelry, and intricate borders all cue authenticity and soul, while the large, bold product title ensures instant pickability on any shelf or digital thumbnail. This design is more than packaging—it’s a cultural statement engineered for recognition, trust, and connection.
The Result
Immediate Lift in Visibility, Recall & Engagement Post-launch, the redesigned A2 Belona Desi Cow Ghee captured significant increases in shelf pickups and digital engagement. Retail partners observed a noticeable spike in consumer interest, while the brand’s online presence was revitalized with enhanced recognition and loyalty. Yog Vedic Living now owns a singular spot in premium wellness—where ancient wisdom and striking presentation drive real, measurable results.
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arya@theblackspade.co
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