FAWE
Branding
Overview
FAWE (Fashion. Art. World of Education) is a visionary salon brand founded by Mayuresh in Khopoli, Maharashtra. More than a salon, FAWE stands as a refined creative space that fuses the elegance of fashion, the ingenuity of art, and the discipline of professional education. Our studio was entrusted with the complete brand identity design—tasked with bringing premium artistry, emotional resonance, and seamless utility to every customer touchpoint.
Service:
Complete Brand Identity Design
Timeline:
2-3 weeks from research to production-ready files
Specialization:
/
Brand Assets
Type:
India
The Challenge
In a competitive beauty and education marketplace, FAWE’s brand needed distinctiveness, emotional authority, and immediate recognition.
The founder desired a premium appeal yet wanted to avoid conventional salon cliches and Gen-Z funk—requiring a sophisticated balance of minimalism and vibrant transformation.
FAWE required a brand identity that could connect with its target audience (primarily female, ages 18–45), while also communicating trust, professional expertise, and a bold sense of evolution.
The palette and design system had to be expressive and flexible, suitable for diverse formats: from business cards and wall graphics to product packaging.
The Solution
To elevate FAWE above expectation, we engineered a cohesive identity system rooted in expressive pattern-work and refined color psychology.
Designed an artistic, breathable background motif inspired by abstract hairdressing tools, adding depth and tactile elegance to every application.
Developed a logotype and brand element that seamlessly combine fashion “F,” a waving human, and global symbolism—capturing the essence of the brand in a single visual statement.
Chose bold, restrained typefaces (Syncopate and Poppins) to convey forward-thinking professionalism and clarity.
Constructed a versatile color palette—lemon grass, emerald, sky, ocean, cherry, and blood—ensuring that every interaction, online or offline, feels bespoke yet instantly recognizable.
Added subtle metal accents on signature business cards for a sleek, premium feel—evoking precision and mimicking salon tools used by professionals.
Each design choice reflects not just aesthetics but the lived experience of FAWE’s audience: artistry, transformation, and belonging.
The Result
FAWE’s new brand language delivered instant differentiation in Khopoli’s competitive salon landscape. Business cards, collateral, and signage now express FAWE’s ethos—boldly elegant, memorable, and intuitively navigable. Customers reported increased emotional engagement with the brand, while staff and partners embraced a unified visual story. FAWE is now positioned as the premium destination for fashion and education, with a signature identity that generates lasting impact and brand authority from the first glance.
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arya@theblackspade.co
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